Make Your Own PSA

Sponsored by Center for Community-Based & Nonprofit Organizations

Thursday 23-Apr-09 9:00 AM to 12:00 PM CDT

Speaker: Jeff Cohen, President
Cohen & Associates

Register Now! Registration deadline is Wednesday 22-Apr-09 9:00 AM

Details for "Make Your Own PSA"

 

  

Workshop participants will receive a packet of “how-to” sheets with outlines of key steps in each of the core processes. A sheet with links to hardware and software discussed in the course will be included.

Organizations are always looking for creative ways to market themselves to new leaders and donors. With the ease of digital cameras and digital editing programs, nonprofits can efficiently produce their own PSA’s “in-house.”

In this workshop, organizations will learn how to conceptualize and produce a Public Service Announcement (PSA) in length ranging from 28 seconds to 5 minutes. The workshop will offer an orientation to:

1. Outlining concepts of the piece onto “storyboards”
2. Using digital still and video cameras
3. Using free or low-cost software to edit picture, voice, sound, and text
4. Using software to prepare the PSA for distribution via webcast, or, onto CD-ROM disks
5. Gaining consents and permissions for use of media and people
6. Using web-based media such as YouTube as a presentation platforms
7. Other ideas for producing media such as capturing life histories and outcome testimonies for citizens served

The workshop will be facilitated by Jeff Cohen, local consultant, educator, and educational video producer.

Speaker Jeff Cohen

Jeff Cohen is the owner and managing consultant of Cohen & Associates, a firm providing consulting, training, and direct service in nonprofit fundraising, grants,campaigns, board development, strategic planning, mission and vision development, and marketing. The company’s mission is to ensure that nonprofit and community-based organizations – especially smaller-scaled, new, and/or developing ones – can access the knowledge, tools, and resources for mission-inspired, egalitarian-managed revenue generation. As a management team member, consultant, and professional in the nonprofit sector, Jeff has worked with non-profit organizations for eighteen years, raising millions of dollars from foundations, corporations, government funders, and individual donors – across the spectrum of human needs. Jeff has a Master of Social Work Degree from the University of Georgia (1990) and a Bachelor of Arts Degree from Tulane University (1985). Jeff is an adjunct professor at the University of Texas Graduate School of Social Work. Jeff is also a Past President of the Greater Austin Chapter of the Association of Fundraising Professionals (AFP).

Register Now! Registration deadline is Wednesday 22-Apr-09 9:00 AM

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